The Return of E-Commerce: Is Your Business Ready?
Online retail shopping is finally starting to bounce back after tanking with the rest of the economy in 2008 — good news for any business with a commercial website. Does your company have what it needs...
View ArticleDaily Deals Making Online Reputation Difficult
Apparently, if you give a mouse a 50 percent discount, he’s going to give you a poor Yelp review. A recent study showed that Internet customer ratings for businesses running daily deals drop by an...
View ArticleGoogle, Facebook, Apple and Amazon: The Great Tech Wars and Your Company’s...
If you want to understand how web giants like Google, Facebook, Apple and Amazon should influence the long-term vision for your business, it’s a good idea to spend some time exploring their long-term...
View ArticleHe Said, She Said —How to Monitor Online Reputation with Online Review Sites
If you own a small retail establishment, restaurant, or other small business blessed with daily face-to-face interactions with a steady but ever-evolving stream of customers, you’re probably familiar...
View ArticleSearch, Plus Your World – Google Gets Personal
Google Fellow Amit Singhal describes the function of search engines like his in just about the best way possible. “Search is pretty amazing at finding that one needle in a haystack of billions of...
View ArticleMobile Web Design: All the Benefits of an App at a Fraction of the Cost
We’ve talked at length here on the Masterlink Interactive blog about the rapid rise of smart phones and mobile web use. For example, this year, the number of people who access the web via a smartphone...
View ArticleOnline Reputation Management and Yelp: The Benefits of Paying Attention
Yelp — the innovative review site/app that every restaurant, store or local small business with an interest in Dallas social media marketing needs to know about — went public last week. The company was...
View ArticleJust Say No To Deceitful Web Stats and Yes to Quality Content
There are all sorts of tricks and gimmicks to build web traffic these days. But it seems like a sizable chunk of them end up doing more harm than good. Take, for example, this cathartic post from The...
View ArticleOnline Reputation Done Right (and Horribly Wrong)
The Atlantic Wire put together a handy collection of examples demonstrating how to (and how not to) respond when people say mean things about your company on the web. The Internet giveth, and the...
View ArticleThe Internet Becomes a 20-Something: How Internet Marketing Can Help Deal...
If you watched the opening ceremonies of the Olympics, you might have seen a tribute to Sir Tim Berners-Lee, widely considered the “father of the Internet” for his work creating the first publicly...
View Article
